3 Nights, 5 Runways, and 6,000 Phoenix Fashion Fanatics

Clutch Jewelry goes down the Runway with 5 Unique Apparel Brands  at PhxFW 2013

We are honored that Clutch Jewelry was invited to accessorize the runway looks of five different apparel designers for Phoenix Fashion Week 2013 at Talking Stick Resort in Scottsdale, AZ.

From mens casual fashion to couture designers, even we were impressed by versatility of our Metal and Eve jewelry collection.

Menswear

We also utilized some of our old favorites from the Travel line that we re-imagined for Loin Cloth Los Angeles to go with their surfer meets sophisticated line of menswear.  Owner and designer of Clutch Jewelry Stacy Eden gives us the inside scoop; “I really identify with the Loin Cloth message and target market; the young and ambitious.  There just might be a collaboration in our future,” she says with a mischievous smile.

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Loin Cloth Los Angeles’ casual menswear meets inspiring graphics and fun fabrics paired with Clutch Jewelry tiki wrap chain bracelets, 925 silver rings and heavy and light chain ring necklaces.  Photos courtesy of Dan Tabar Photography

Ready to Wear

Emerging Designer of the Year Finalist Medium Apparel also used several Clutch necklaces and rings to accessorize both their men’s and women’s streetwear looks.  And PhxFW heavyweight Shawl Dawls used our new Clutch ring necklaces to accessorize their edgy runway show where models wore full nylon body stockings, shawls, and a doll-like blank stare.

We were really impressed to see how another finalist,  Jai’re, peppered in some Clutch Jewelry with long, dangling feather earrings that accentuated the femininity of our ring necklaces.  The fact that the designers  themselves wore Clutch Jewelry for their big night? Serious bonus:)

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photos courtesy of Dan Tabar Photography

Couture

The crowning glory of Clutch’s runway transformation was on the final night of fashion week when couture dress designer Michelle Hebert debuted her highly anticipated collection of earthreal gowns paired with Clutch Jewelry’s new line of hand woven wire headpieces.

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photography courtesy of Dan Tabar
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backstage photo from Clutch Jewelry
runway photos (center and right) courtesy of Dan Tabar Photography
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photos courtesy of Dan Tabar Photography

“When Michelle approached me with the idea of making headpieces to accessorize her gowns, I was speechless.  I knew I wanted nothing more than to create something new with Michelle because I love her work so much.  It took a lot of improvisation.  I am a lost wax caster.  I had never woven wire before.” explains owner and designer Stacy Eden

The handmade headpieces have met with criticism and enthusiasm.  “Some bloggers panned them.  The models tried to buy them and several photographers have approached me asking to create entire photo shoots around them.  As long as people are talking about them, I consider the experiment a success,” says Eden.

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